Twitter has only been run by Elon Musk since late October. However, he has already completely altered the company’s platform.
Nearly immediately after taking over, Musk fired top executives, cut headcount among the rank and file by 50%, gave the remaining staff the option of being “hardcore” in their work ethic or quitting, and sped up the development of a jumble of features that could generate income, such as charging users to obtain or maintain a verification check mark. And that was all before he lifted former president Donald Trump’s earlier ban on the app and granted previously banned accounts “amnesty.”
Mass layoffs and Musk’s strict management style have decimated Twitter’s workforce, apparently including some important engineering roles, raising questions about the site’s technological viability.
And his new checkmark system, Musk’s first significant product upgrade, created havoc in the hours following its launch as newly check-marked users swamped the app with phony identities, posing as people ranging from Mario of Nintendo to George W. Bush, a former US president. By November 11, less than a week after the new paid checkmark system went live, it seemed that many users’ access to the checkmark-buying Twitter Blue membership service had broken.
The following initiatives have been announced by the Tesla CEO, who will simultaneously serve as Twitter’s CEO or “Twit Chief,” in the last week:
Let’s have a Look at Musk’s Twitter:
Layoffs
executive level Top executives like CEO Parag Cuts Agrawal, CFO Ned Segal, and head of policy and legal affairs Vijaya Gadde were sacked by Elon Musk. Approximately 3,700 employees would be laid off as a result of planned layoffs, according to internal plans seen by Reuters.
Elon Musk, the CEO of Twitter, defended the company’s large layoffs on Friday by claiming that the firm has faced a “major reduction” in income as a result of many advertisers pulling out. He also claimed that protestors are “trying to kill free expression in America.”
8 Dollars
Now, Twitter will cost $8 for each tick. Longer movies and audio might be posted using Blue, which also offers verification preference in responses, mentions, and searches.
He has tweeted several times in favor of the most recent initiative to sell blue ticks to those who can buy them. According to him, Twitter will no longer be dependent on advertising thanks to the membership fee, which will provide it with “a revenue stream to reward content producers.”
Advertisers
Corporate advertisers in large numbers paused their campaigns and separated themselves from Twitter. Among them are General Motors, General Mills, Audi of America, Mondelez International, the manufacturer of Oreos, Pfizer Inc., and Ford. According to Reuters, Musk wished for Twitter to be “the most respected advertising platform” in a message to advertisers.
Several marketers have stopped using Twitter. Since Musk took over Twitter last week and implemented significant changes, including content control, businesses are under increased pressure to determine whether to continue investing in the platform.
Content control
The business will establish a content control council with “widely different perspectives,” according to Elon Musk. He had stated that no account reinstatement will take place before the council meeting and that the council would be responsible for all important content-related decisions.
In a series of tweets, the company’s head of safety and integrity stated that the social media platform’s content moderation features were still available. Yoel Roth, the company’s head of safety and integrity, used Twitter to reassure customers and advertisers after Elon Musk, a billionaire, acquired control of the business.
Per-View pricing
According to The Washington Upload, Elon Musk is reportedly considering a solution that would let consumers post video content behind a paywall.
According to the allegation, which was cited by Reuters, Twitter was developing a feature that would allow users to submit films and charge to see them, with the firm collecting a part of the money.
Homepage
According to a Verge story, the Tesla CEO asked that logged-out visitors accessing Homepage Twitter’s website be moved to Explore page, which displays trending tweets and news items.
Vine Reboot
On Twitter, Musk posted a poll asking people if they thought Vine should be brought back. Seventy percent of the roughly five million participants replied “yes.” According to Axios, he has given Twitter engineers instructions to begin development on a Vine relaunch that may be completed by year’s end.
Bottom Line:
Although Musk didn’t immediately alter any of Twitter’s anti-offensive content regulations, there was a noticeable increase in hate speech in the days after Musk was appointed CEO.
Some of the commenters intentionally sought to push the boundaries of what they could say on Twitter under the new management of the firm because they were inspired by Musk’s “free speech absolutist” stance. Others have ridiculed Musk to push the boundaries of his free speech position.
