Corporate wellness initiatives have grown in popularity among employees over the past few years. The advantages of these programs are clear given how they have been demonstrated to enhance employee health behaviors and work performance while saving companies tens of thousands of dollars on healthcare expenses. Corporate wellness initiatives are increasingly growing to provide virtual services and solutions, reaching more workers than ever before and enhancing the ease of enhancing their health.
Why might not college campuses adopt business wellness practices given their apparent success? College students have been under a great deal of stress as a result of the epidemic this year. They are finding it difficult to do their assignments online and connect with their friends in a virtual community. Even more than standard campus health services, university wellness centers, and programs can assist students through this challenging phase of their academic careers. Here, we have assembled our top suggestions for creating and carrying out a successful college health program.
The Need For University Wellness Programs
For the majority of young kids, going to college represents a significant shift. They find themselves abruptly in a new location, separated from their families, and required to establish new friends and build new lives, all the while coping with strong competitiveness and academic pressure. According to recent polls, 60% of college students expressed extreme anxiety, 35% felt so sad it was difficult to function, and 30% indicated stress had impacted their academic performance.
This combination of stresses has been demonstrated to have a negative impact on students. Even though some universities provide mental health counseling and other wellness programs, it is obvious that these options are either insufficient or challenging to get, which allows students to continue to struggle.
Get Executive Buy-In
When Creating a Student Health and Wellness Program. First, make the case for student health and wellness initiatives and how your campus will benefit from them to the executive team of your university. College students are worried and exhausted, as we just discussed, and they urgently need more wellness help. A potent strategy for convincing leadership to support the notion of student health and wellness initiatives is the collection of data from student surveys that both demonstrate this and gauge student interest.
Although the main objective of these programs is to improve student welfare, convincing higher-ups that they are worthwhile will need to be able to show a return on investment. There is not a lot of evidence available right now to show the ROI of campus wellness initiatives in particular. Corporate wellness initiatives, however, have consistently been found to reduce healthcare expenses and save businesses money on employee health insurance. Even more so than businesses that don’t, firms that provide corporate wellness have greater market values. Wellness initiatives also boost output and cut down on absences.
Organize with the on-campus medical services
Your on-campus health services would be an excellent place to start when developing your program in terms of gathering materials and developing programming. Every day, university health facilities contact your target market; they are familiar with their demands for daily wellbeing and their problems with the health services available to them. You may start the process of developing a college wellness program for your student group by consulting with on-campus service providers to learn more about their demographics. Some professors could even have experience in corporate wellness and use their skills to spread awareness of these new initiatives across the school.
Effectively Promote Your College Wellness Program
An entirely different approach will be needed to sell health initiatives to students than to employees. It will be crucial to evaluate how and where your students get information about university events. For instance, email marketing may first appear to be the greatest method for immediately informing the whole student population, but it is probable that most busy students will not check or will delete emails from their institution that appear to be insignificant.
Asking students how they would want to learn about wellness programs might be helpful for your marketing strategy. You could also use student interns to carry out your marketing plan for more authenticity and effectiveness. The majority of college students probably utilize social media sites like Instagram and TikTok; creating a compelling and appealing online presence here can let you genuinely engage with students and enable you to present the benefits of your health programs in a way they will find appealing.
The teaching of health and well-being to students is an essential component of their education. Schools must commit to successfully teaching health and wellness as children and teenagers continue to enter our classrooms with crippling social, emotional, and physical issues. Teachers of health and physical education, however, cannot be expected to complete this duty by themselves. It is crucial to have a complete approach that encompasses the teacher, school, and community.